PRIVACY POLICY
MarketResearchToday.com (“we,” “us,” “our,” or “the Company”) is committed to safeguarding the privacy and personal data of all users, visitors, and individuals who interact with our website and services. We understand and respect your right to privacy and are fully dedicated to ensuring that all personal information is handled in a secure, transparent, and legally compliant manner, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Scope of Policy and Data Controller Role
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit or interact with our website, MarketResearchToday.com, or engage with any of our services or content. This policy applies to all data subjects whose personal data we process.
For the purposes of GDPR, the data controller responsible for your personal data is MarketResearchToday.com. You may contact us regarding any privacy-related inquiries at [email protected].
2. Categories of Data Processed
We may collect and process the following categories of personal data:
a) Usage Data
Includes information about how the website is accessed and used. This data may encompass browser type and version, device identifiers, IP address, pages visited, time spent on pages, and session metadata.
b) Account Data
Contains identifiable information you provide when creating an account or signing up for our services, such as your full name, billing and mailing address, email address, and phone number.
c) Profile Data
Includes details related to your preferences, past interactions, transaction history, purchase behavior, survey responses, research activities, and interests as expressed within MarketResearchToday.com.
d) Communication Data
Comprises the content and metadata of communications with us through email, forms, live chat, or other support channels. This may include support requests, complaint details, and interaction logs.
e) Technical Data
Includes device type, operating system, screen resolution, hardware settings, software configuration, mobile network details, and other diagnostic and performance data.
f) Transaction Data
Relates to purchases or paid services and may include payment method, billing history, delivery addresses, and other related documentation processed through third-party payment processors.
g) Preference Data
Covers choices you have made in relation to marketing communications, newsletter subscriptions, platform notifications, interest categories, and communication channels.
3. Legal Bases for Processing
We rely on multiple legal bases under data protection law to lawfully process personal information, including:
– Consent: Where you give explicit permission for specific processing such as marketing emails or cookies.
– Contract: When the processing is necessary for the performance of a contract with you, such as delivering paid reports or services.
– Legal Obligation: When we are required to process data to comply with applicable regulatory or legal duties.
– Legitimate Interest: For purposes such as fraud prevention, website analytics, platform improvement, and business communications, provided such interests are not overridden by your rights and interests.
4. Your Rights Under Data Protection Laws
Individuals residing in the EEA, the United Kingdom, or California may exercise the following rights regarding their personal data:
– Right of Access – Request access to the personal data we hold about you.
– Right to Rectification – Request correction of inaccurate or incomplete data.
– Right to Erasure (Right to be Forgotten) – Request that your personal data be deleted under certain legal grounds.
– Right to Restrict Processing – Request temporary suspension of processing in specific scenarios.
– Right to Data Portability – Receive your data in a structured, commonly used format and transmit it to another controller.
– Right to Object – Object to processing carried out on the grounds of our legitimate interests or for direct marketing purposes.
– Right to Non-Discrimination – Users covered under the CCPA have the right not to be discriminated against for exercising their privacy rights.
To exercise any of these rights, please send your request to [email protected]. We may require additional information to verify your identity.
5. Security Measures
We implement appropriate administrative, technical, and physical safeguards to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. Security protocols include, but are not limited to:
– Data encryption (in transit and at rest)
– Role-based access controls
– Firewalls and antivirus protection
– Regular security audits and updates
– Secure software development practices
– Staff confidentiality training and awareness programs
– Regular backups and system monitoring
6. International Data Transfers
If we transfer your information to countries outside of your jurisdiction, especially outside the European Economic Area (EEA), we do so in compliance with applicable data protection laws. These transfers may occur under:
– Standard Contractual Clauses approved by the European Commission
– Adequacy decisions
– Other legally recognized mechanisms enabling lawful data transfer
We ensure that such transfers are subjected to appropriate safeguards to protect the confidentiality and integrity of your personal data.
7. Data Retention
Personal data is retained only for as long as necessary for the identified purposes, after which it is securely deleted or anonymized. Retention periods are as follows:
– Usage and Technical Data: up to 24 months for analytics and diagnostics
– Account and Profile Data: retained for the duration of your account and up to 5 years after closure
– Transaction Data: retained for up to 7 years in accordance with financial and tax requirements
– Communication Data: retained for up to 3 years from last activity
– Preference Data: maintained until withdrawn or updated by the user
8. Cookie Policy
MarketResearchToday.com uses cookies and similar tracking technologies to enhance the user experience, perform analytics, and provide tailored content. Types of cookies used include:
– Essential Cookies – Necessary for core site functionality and secure access
– Functional Cookies – Enable personalization and user preference storage
– Analytics Cookies – Collect aggregated usage statistics to improve services
– Performance Cookies – Monitor site performance metrics and load behavior
We do not use cookies to collect personally identifiable information without your consent.
9. Cookie Management and Compliance
In accordance with GDPR and CCPA, we ensure:
– Prior consent for non-essential cookies
– The ability to manage and withdraw cookie preferences at any time via cookie management tools accessible on MarketResearchToday.com
– Clear opt-out mechanisms for California residents and other applicable users
– Do Not Track (DNT) preferences honored, where possible and applicable
10. Children’s Privacy
We do not knowingly collect, solicit, or process personal data from children under the age of 13. If we become aware that such data has been collected without verified parental consent, we will delete it promptly. If you believe we may have collected data from a minor child, please contact us at [email protected].
11. Policy Updates
We reserve the right to update or amend this Privacy Policy at any time to reflect changes in legal requirements, our services, or data processing activities. All substantive changes will be communicated to users via the website or through direct communication channels, where legally required.
12. Contact Us
If you have any questions, concerns, or would like to exercise your data protection rights, please contact us at:
Email: [email protected]
Website: https://marketresearchtoday.com
We are committed to compliance with all applicable data protection regulations and to resolving any concerns in a transparent and timely manner.