PRIVACY POLICY
At MarketResearchToday.com (“we,” “us,” or “our”), your privacy is of paramount importance to us. We are firmly committed to protecting and respecting your personal data in accordance with applicable privacy laws, including the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, use, store, disclose, and safeguard your personal information when you use or interact with MarketResearchToday.com.
1. INTRODUCTION
We recognize the importance of safeguarding the personal data of our users. This policy details our unwavering commitment to data ethics, transparency, and user control. Whether you are a visitor, subscriber, or customer, we aim to ensure that you are informed and empowered regarding your personal data and privacy rights.
2. SCOPE OF POLICY AND DATA CONTROLLER ROLE
This Privacy Policy applies to all personal data collected through your interaction with MarketResearchToday.com, including information provided via the website, email communications, and any related digital services. For the purposes of GDPR, MarketResearchToday.com is the “data controller” of your personal data, determining the means and purposes of data processing. If you reside in California, we are a “business” as defined under the CCPA.
3. CATEGORIES OF PERSONAL DATA WE PROCESS
We may collect and process various categories of personal data, including:
– Usage Data: Information such as your browser type, Internet Protocol (IP) address, time zone setting, browsing behavior on our site, referring URLs, and session duration.
– Account Data: Identifying information including full name, mailing address, email address, and telephone number provided upon registration or account creation.
– Profile Data: Preferences, saved content, purchase history, user behavior patterns, and feedback submitted through surveys or research forms.
– Communication Data: Records of your correspondence with us, including help desk inquiries, contact form submissions, or customer service interactions.
– Technical Data: Details related to your device type, operating system, browser configurations, mobile identifiers, and similar diagnostic data.
– Transaction Data: Payment details (processed via secure third parties), order information, and delivery addresses related to services and subscriptions.
– Preference Data: Marketing preferences, opt-in/opt-out selections, communication settings, and product interest indicators.
4. LEGAL BASES FOR PROCESSING
We rely on several legal grounds to lawfully process your personal data:
– Contractual Necessity: When processing is needed to fulfill our contractual obligations to you, including service provision or subscription delivery.
– Legitimate Interests: Where processing is necessary for our operational interests—such as improving our services, securing our platform, and understanding user behavior—provided your rights do not override these interests.
– Consent: Where you have explicitly given permission, such as for targeted marketing or use of non-essential cookies.
– Legal Obligation: Where processing is required to comply with applicable laws and regulatory requirements.
5. YOUR RIGHTS
Subject to applicable laws, you have the following rights regarding your personal data:
– Right of Access: To request a copy of the personal data we hold about you.
– Right of Rectification: To request correction of inaccurate or incomplete data.
– Right of Erasure: To request the deletion of your data under certain conditions.
– Right to Restrict Processing: To request temporary suspension of data processing or limit how we use your data.
– Right to Data Portability: To request the transfer of your personal data to another service provider in a structured, commonly used format.
– Right to Object: To object to processing activities based on legitimate interests or direct marketing.
To exercise these rights, or for assistance, please contact us at [email protected].
6. SECURITY MEASURES
We implement industry-standard safeguards to protect your personal information. These include:
– End-to-end data encryption during transmission and at rest.
– Role-based access control and authentication mechanisms.
– Secure servers, firewalls, and real-time intrusion monitoring.
– Regular data backups to prevent loss or corruption.
– Staff training on data privacy principles and internal protocols.
No method of transmission over the internet or electronic storage is fully secure. While we strive to protect your data, we cannot guarantee complete security.
7. INTERNATIONAL TRANSFERS
If you are located outside of the United States, please be advised that your personal data may be transferred to, stored in, and processed in jurisdictions with data protection laws different from your country. Where necessary, we apply appropriate safeguards—such as Standard Contractual Clauses approved by the European Commission or other lawful mechanisms—to ensure the protection of your data during international transfers.
8. DATA RETENTION
We retain personal data only as long as necessary for the purposes outlined in this policy, or to comply with legal, financial, or reporting obligations. Generally:
– Usage and Technical Data: Retained for up to 12 months.
– Account and Profile Data: Retained for the duration of your active account and up to 5 years after closure.
– Communication and Support Data: Retained for 3 years after the last contact.
– Transaction Data: Retained for up to 7 years in accordance with tax and accounting laws.
– Preference and Consent Records: Retained as long as necessary to demonstrate compliance with regulatory requirements.
9. COOKIE POLICY
We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files placed on your device to store data about your usage patterns.
Types of cookies we use:
– Essential Cookies: Required for site functionality and user authentication.
– Functional Cookies: Remember your preferences and enable customization.
– Analytics Cookies: Collect anonymized usage data to improve site performance.
– Performance Cookies: Measure content effectiveness and user engagement.
10. COOKIE MANAGEMENT AND COMPLIANCE
Upon your first visit to MarketResearchToday.com, you will be prompted to accept or manage your cookie preferences in accordance with GDPR and CCPA requirements. You may adjust your cookie settings at any time via our Cookie Settings interface or through your browser preferences. Essential cookies cannot be disabled as they are necessary for the website to function.
Do Not Track (DNT) signals are respected where technically feasible. Opt-out options for personalized advertising are also provided in accordance with the CCPA.
11. CHILDREN’S PRIVACY
MarketResearchToday.com is not intended for use by children under the age of 13. We do not knowingly collect, use, or disclose personal data from children under 13 without verifiable parental consent. If you believe we may have collected data from a child, please contact us immediately at [email protected] so that we may take appropriate action.
12. UPDATES TO THIS POLICY
We reserve the right to modify or revise this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or technological advancements. Any significant changes will be communicated via a prominent notice on our website. Continued use of MarketResearchToday.com after such updates constitutes your acknowledgment and acceptance of the revised policy.
13. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: [email protected]
Website: https://www.marketresearchtoday.com
We are fully committed to privacy compliance and strive to respond promptly and transparently to all user inquiries and data rights requests.
This Privacy Policy has been designed in adherence with GDPR, CCPA, and other applicable global data protection standards. Please reach out to [email protected] with any privacy-related questions or concerns.