Technology

Nearly three out of four (74 percent) people who broke their smartphone in the past year did so by accidentally dropping it on the ground. Other common phone damaging scenarios included phones falling out of the owner’s pocket (49 percent), being dropped in water (39 percent), being knocked off a table or counter (38 percent), being dropped in the toilet (26 percent) or falling out of a bag (22 percent).

A survey of more than 1,000 smartphone owners found that two out of three (66 percent) respondents had broken their device in the past year. Nearly three in 10 (29 percent) cracked their screens, 27 percent reported scratching their screens, 22 percent had battery issues, and touchscreen issues as well as chipped corners were both cited by 16 percent of the survey respondents.

Over 80 percent of consumers have had at least one encounter with a technical glitch (such as failed payment processing or non-functional Wi-Fi) as they shopped or dined; nearly 60 percent of consumers have encountered these technical glitches multiple times.

According to a Boomtown report, consumers who frequent large chain establishments over smaller businesses name technology as one of the key aspects of their in-store experience, highlighting a range of digital payment options (critical to 57 percent of consumers), online ordering & local pick up capabilities (important to 50 percent), self check-out options (important to 49 percent), and other digital offerings like in-store Wi-Fi and real-time order information.

Among the participants in 2018 survey, negative experiences due to malfunctioning technology resulted in a decline in brand confidence and less frequent visits to the business for more than a quarter of consumers (28 percent).

Nearly half of consumers in a 2018 survey said that positive experiences due to well-functioning technology lead them to greater brand confidence (46 percent) and more frequent visits to the business (44 percent).

Among consumers who consume both physical and digital video content, 86 percent continued to purchase physical video discs in 2017.

More than half (51 percent) of consumers who are active in buying or renting video content consume at least some digital content, which is a 7 percentage points increase from the previous year.