Online Shopping (eCommerce)

Consumers who plan to do last minute holiday shopping are 78% more likely to purchase gifts from companies that offer same-day delivery compared to those who don’t.

A survey of more than 2,000 shoppers suggests the majority of U.S. consumers prefer to shop for gifts online (54%) compared to in-store (6%) or a mix of both (40%).

Millennials are 118% more likely to have paid extra for same-day delivery on a gift and 48% more likely to purchase gifts from a retailer that offers same-day delivery during the holidays compared to non-Millennials.

77% of consumers plan to do last minute shopping during the 2018 holiday season – a 15% increase compared to last year.