Consumer Behavior

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Millennials are 118% more likely to have paid extra for same-day delivery on a gift and 48% more likely to purchase gifts from a retailer that offers same-day delivery during the holidays compared to non-Millennials.

77% of consumers plan to do last minute shopping during the 2018 holiday season – a 15% increase compared to last year.

Among consumers who consume both physical and digital video content, 86 percent continued to purchase physical video discs in 2017.

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