Consumer Behavior

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Nearly three out of four (74 percent) people who broke their smartphone in the past year did so by accidentally dropping it on the ground. Other common phone damaging scenarios included phones falling out of the owner’s pocket (49 percent), being dropped in water (39 percent), being knocked off a table or counter (38 percent), being dropped in the toilet (26 percent) or falling out of a bag (22 percent).

A survey of more than 1,000 smartphone owners found that two out of three (66 percent) respondents had broken their device in the past year. Nearly three in 10 (29 percent) cracked their screens, 27 percent reported scratching their screens, 22 percent had battery issues, and touchscreen issues as well as chipped corners were both cited by 16 percent of the survey respondents.

A survey from Discover found that younger generations were more concerned with fixing their credit issues. More than four in five Millennials (83 percent) reported taking steps to improve their score, compared to 66 percent of Generation X and 34 percent of Baby Boomers. The youngest survey respondents, ages 18 to 21, outpaced all other age groups with 87 percent saying they were actively working to improve their score.

The majority of U.S. consumers, 61 percent, are actively trying to improve their credit score, according to a 2018 survey of more than 2,000 consumers.

Over 80 percent of consumers have had at least one encounter with a technical glitch (such as failed payment processing or non-functional Wi-Fi) as they shopped or dined; nearly 60 percent of consumers have encountered these technical glitches multiple times.

According to a Boomtown report, consumers who frequent large chain establishments over smaller businesses name technology as one of the key aspects of their in-store experience, highlighting a range of digital payment options (critical to 57 percent of consumers), online ordering & local pick up capabilities (important to 50 percent), self check-out options (important to 49 percent), and other digital offerings like in-store Wi-Fi and real-time order information.

Among the participants in 2018 survey, negative experiences due to malfunctioning technology resulted in a decline in brand confidence and less frequent visits to the business for more than a quarter of consumers (28 percent).

Nearly half of consumers in a 2018 survey said that positive experiences due to well-functioning technology lead them to greater brand confidence (46 percent) and more frequent visits to the business (44 percent).

Consumers who plan to do last minute holiday shopping are 78% more likely to purchase gifts from companies that offer same-day delivery compared to those who don’t.

A survey of more than 2,000 shoppers suggests the majority of U.S. consumers prefer to shop for gifts online (54%) compared to in-store (6%) or a mix of both (40%).

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