Every week, there are hundred of interesting marketing surveys and studies that get missed by major media outlets because of time constraints. Though the surveys are often not the most scientifically sound, the data they create can be used to get a better idea about the state of an industry or how consumers feel about a particular topic. With that in mind, it’s statistics time! In this latest edition in the Interesting Statistics series, we’ll be looking at several studies that focus on trust and technology for businesses and consumers.
- While many businesses gravitate towards the cloud to cut IT costs, more than a third (37 percent) of organizations in a recent survey listed unpredictable costs as a top cloud pain point. (Source: SoftwareOne)
- Despite the increased use of cloud services by businesses, almost half (45 percent) of the organizations in a survey by SoftwareOne said they are either increasing or maintaining their on-premises investments in the coming year. (Source: SoftwareOne)
- Though many people use them, a recent survey suggests that consumers find talking to chatbots and virtual assistants as a little creepy. A survey of 1,000 consumers found two-thirds (66 percent) of Americans feel that voice-based digital assistants are more unsettling than text-based ones. (Source: Helpshift)
- Though technology has made it easier to connect with a business, the majority of Americans (57 percent) in a recent survey felt that customer service has not improved in the past few years, and 74 percent agree that contacting customer support is a frustrating experience. (Source: Helpshift)
- Automated call systems and chatbots can be useful, but they make many consumers wary. According to the Helpshift survey, Americans’ top pet peeve about automated systems is that they feel chatbots prevent them from reaching an actual human (51 percent), and a majority (77 percent) get annoyed if they have to type more than four responses to a chatbot. (Source: Helpshift)
In the 2018 follow-up to the “Truth About Global Brands” study, the majority of consumers around the world (56 percent) now say they trust local brands over global brands, a significant increase from the 43 percent in the original 2015 survey. (Source: McCann Worldgroup)
- In spite of concerns over data handling security, environmental impacts and the economic impacts of globalism, people generally trusts global brand. In the inaugural 2015 “Truth About Global Brands” study, 82 percent of consumers surveyed believed that global brands can play a powerful role for good in the world, which remained essentially unchanged (81 percent) in the 2018 study. (Source: McCann Worldgroup)
- Despite the issues technology can present, most Americans are pleased with its overall impact in their personal lives. A survey of more than 1,000 consumers found that 81 percent of Americans say that the internet, smartphones and other emerging technologies have made their lives better. (Source: Vrge Strategies)
- Two in five (42 percent) Americans also said they feel consumer technologies and social media have made their relationships with family and friends more impactful and only 29 percent said that social media had relationships less impactful. (Source: Vrge Strategies)
- Despite appreciating the positive effects in the personal lives, many Americans are concerned about the negative effects of technology on society as a whole. Nearly half of the people surveyed (46 percent) believed that the internet and social media have had a negative impact on society, and nearly two in five (38 percent) said they believe technology is making the gap between rich and poor wider. (Source: Vrge Strategies)
- The survey from Vrge Strategies suggest that many Americans aren’t ready for greater adoption of certain kinds of technology. They reported that two-thirds of consumers would not give technology companies highly personal information to reduce their daily commute (67 percent), share medical records or other personal health information to technology companies in order to improve their healthcare (65 percent), or live in a smart city (66 percent). (Source: Vrge Strategies)
I hope you learned something fun or useful in this week’s edition of Interesting Statistics. Be sure to look at the other articles in the series to see more data from surveys that can help your business.