15 Interesting Consumer and Business Trend Statistics from the Past Week – 5/13/2018

Sorry I missed last week’s article, I was sick. But now… It’s statistics time! And I’ve made up for my recent absence with a larger-than-average edition of Interesting Statistics. This week’s article will feature highlights from surveys studies that will interest business owners, marketers and consumers alike. Get ready for some interesting statistics on women entrepreneurs, millennial shoppers, buying a home and more.

  1. SCORE, mentors to America’s small businesses, has published original survey data showing that women entrepreneurs are less likely than men to seek and obtain financing, even though they are starting businesses faster than men, and their businesses are just as successful in terms of business starts, revenue growth, job creation and longevity. This difficult financial climate for women entrepreneurs makes them more likely than men to rely on credit cards as a source of business funding. (PRNewsfoto/SCORE)

    A report from SCORE found that three out of five (62 percent) women entrepreneurs depend on their business as their primary source of income, challenging old assumptions that women entrepreneurs are more likely to run “lifestyle businesses” that only provide supplemental income. (Source: SCORE)

  2. A study based on data from more than 20,000 small businesses found that over the lifespan of their business, men were more likely to seek financing (34 percent of men, compared to 25 percent of women). (Source: SCORE)
  3. An analysis from The Megaphone of Main Street: Report on Women’s Entrepreneurship found that among all business owners seeking financing, male entrepreneurs were a little more likely to receive it (with 34% of men acquiring loans or equity financing in the past year, compared to 31% of women). (Source: SCORE)
  4. A survey of more than 1,700 small business owners found that only about one in four (23 percent) small business owners want to expand and open a new location. (Source: ShopKeep)
  5. About one in three (32 percent) of small business owners want to focus on improving their marketing performance.  (Source: ShopKeep)
  6. According to a recent RetailMeNot survey, 76 percent of shoppers plan to buy gifts this year for Mom, compared to 70 percent in 2017. (Source: RetailMeNot)
  7. A 2017 survey found that 45 percent of smart home device owners cite convenience as one of the primary reasons for their product purchase and 38 percent made their purchase to keep their home and family safe and secure. (Source: Parks & Associates)
  8. In 2017, 77 percent of all respondents to an annual survey of U.S. consumers said they do anything they can to avoid paying ATM fees, up from 70 percent in 2016 and representing the highest level since 2011 and 2012. (Source: Mercator Advisory Group)
  9. A survey of more than 3,000 U.S. consumers found that two-thirds (67 percent) of people are actively seeking the convenience of no-fee ATMs (up from 57 percent in 2016). (Source: Mercator Advisory Group)
  10. A survey of 2,500 consumers reported that Millennial shoppers make an average of 19.3 apparel and accessories purchases annually. (Source: PYMNTS)
  11. Showing that consumers value easy, accessible shopping across various digital channels, 71 percent of consumers in a recent survey said they would purchase from a merchant that offered a more seamless and meaningful experience. (Source: PYMNTS)
  12. According to the Connected Consumers Report, 30 percent of “Bridge Millennials” (comprised of 30- to 40-year-old, maturing and more established millennials) reported switching to or trying a new merchant in the past 30 days. (Source: PYMNTS)
  13. According to a survey conducted by Harris Poll, of the 86 percent of millennials planning to purchase a home, 35 percent plan to purchase in the next year. (Source: Trulia)
  14. Despite the platform’s recent troubles, according to a new survey, nearly 60 percent of U.S. small businesses plan to spend more time and money on Facebook in 2018. (Source: The Manifest)
  15. The lion’s share (92 percent) of small businesses plan to increase their investment in social media overall in 2018 and nearly half (46 percent) will pay for social media advertising to accomplish their online goals. (Source: The Manifest)

I hope you enjoyed this slightly longer-than-usual set of statistics. Be sure to check out the source links for each statistic. Each of these studies have plethora of information and my factoids only scratch the surface. And if you want to read more articles like these, be sure to check out the rest of the Interesting Statistics series.

0 thoughts on “15 Interesting Consumer and Business Trend Statistics from the Past Week – 5/13/2018

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