15 Interesting Consumer Behavior Statistics from the Past Week – 3/25/18 Edition

It’s statistics time! There were a lot of interesting study, surveys and report released during the past week. In this edition of the Interesting Statistics series, we’ll cover how parents and teens deal with financial education, digital media trends, and even a few stats about car recalls.

  1. According to the American Pet Products Association, overall spending in the pet industry higher than ever before with $69.51 billion spent in 2017 a 4 percent increase from 2016. (Source: American Pet Products Association)
  2. Financial education in schools and at home happens too infrequently, too late, and with a focus too narrow. (PRNewsfoto/T. Rowe Price Group, Inc.)

    A survey of 1,000 young adults found that those who received some financial education in school (59 percent) are more likely to have good saving habits compared with those who did not receive any financial education in school (41 percent). (Source: T. Rowe Price)

  3. Eight out of nine (88 percent) young adults who received financial education in school occasionally or frequently rely on it. (Source: T. Rowe Price)
  4. According to T. Rowe Price, two-thirds (66 percent) of parents have some reluctance to discuss money matters with their 8- to 14-year-old kids. Nearly a quarter (21 percent) say that they are very or extremely uncomfortable discussing money. (Source: T. Rowe Price)
  5. According to Carfax, more than 57 million recalled vehicles are currently in use across the country. (Source: Carfax)
  6. Southern states like Texas, Mississippi, Louisiana, New Mexico, Alabama and Arizona are some of the top states with the highest open recall percentages. In sheer numbers, California, Texas, Florida, Pennsylvania and New York have the most vehicles with open recalls. (Source: Carfax)
  7. In a survey of several hundred small business owners, 74 percent of women-owned businesses use social media, compared to 66 percent of men-owned businesses. (Source: Clutch)
  8. Facebook remains the most popular social media channel for small businesses; 86 percent say they use it, which is nearly twice the number of small businesses that use the second-place channel, Instagram (48 percent). (Source: Clutch)
  9. Overall, 71 percent of small businesses use social media, and more than half (52 percent) share content at least once per day. Images and infographics (54 percent) are the most popular content types.  (Source: Clutch)
  10. Total U.S. household debt hit an all-time high of $13.15 trillion at the end of 2017, according to Federal Reserve Bank of New York’s Center for Microeconomic Data. (Source: Consolidated Credit)
  11. A recent survey of 2,000 U.S. parents of school-aged children ranging from ages four to 18, found that 60 percent of parents describe their daily lives are hectic. (Source: Visit Anaheim)
  12. According to the 12 annual Digital Media Trends Survey, 55 percent of U.S. households now subscribe to at least one video streaming service, a 450 percent increase since 2009. (Source: Deloitte)
  13. Nearly half (46 percent) of all pay TV subscribers said they are dissatisfied with their service and 70 percent of consumers feel they get too little value for their money. (Source: Deloitte)
  14. More than half (56 percent) of current pay TV subscribers say they keep their pay TV because it’s bundled with their home internet access. (Source: Deloitte)
  15. Among respondents who said they no longer have a pay TV subscription, 27 percent reported they cancelled their service within the last year. Furthermore, 22 percent of millennials say they have never subscribed to a pay TV service. (Source: Deloitte)

I hope you enjoyed this week’s edition of interesting statistics. I only showed the tip of the iceberg when it comes to all the information available in these reports, so be sure to check the sources if you want to learn more about a particular subject. And to see more fun facts about random topics, check out the other articles in the weekly Interesting Statistics series.

Donald Postway

About Donald Postway

Donald Postway is a freelance communications specialist and business analyst. He has a master's degree in public administration and a bachelor's degree in communications, both from the University of North Florida. He has worked in a variety of industries, including local government, information technology, marketing, retail and more.

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