It’s the return of the Interesting Statistics series on Market Research Today! I apologize for the hiatus, but I’m back and ready to share some of the most interesting statistics, studies and surveys from the past week.
Small businesses account for 54% of all U.S. sales, with the largest sales growth seen in these industries: Professional Scientiﬁc & Technology Services: 9.1% growth; Healthcare: 8.4% growth; Manufacturing: 5.3% growth; Accommodation & Food Services: 4.7% growth; Retail: 2.7% growth. [Source: SCORE]
- Nearly three out of 10 (29 percent) of small businesses do not have a website, although 92 percent of small businesses without websites aim to have a website by the end of 2018. [Source: SCORE]
- The majority (51 percent) of consumers prefer online and mobile shopping, but roughly three out of four (74 percent) of small business websites have no e-commerce.[Source: SCORE]
- Eight out of nine (88 percent) customers trust online reviews as much as personal recommendations. And according to data from SCORE, consumers spend up to 31 percent more on products or services from businesses that have positive online reviews. [Source: SCORE]
- A survey of nearly 7,000 ridesharing consumers, U.S. ridesharing adoption jumped from 38 percent in 2016 to 53 percent in 2017. The majority (53 percent) of respondents have used one or more ridesharing apps in the past 12 months. [Source: SharesPost]
- Uber and Lyft users now use ridesharing services an average of 40 times a year, and spend, on average, approximately $15 per trip. This is a 42 percent increase in usage frequency for Uber users and a 25 percent increase for Lyft users. [Source: SharesPost]
- According to a study from Penthera, nine out of 10 (92 percent) consumers have been frustrated trying to stream video, with the three most commonly cited frustrations by participants were: buffering (65 percent); slow loading streams (40 percent); and the placement of advertising (50 percent). [Source: Penthera]
- Poor streaming services can affect a content producer’s bottom line. When asked how they deal with slow streams, the majority (53 percent) said they will just give up on that streaming session; one in four (26 percent) said they stop using the unsatisfactory service; and one in nine (11 percent) said they would cancel their subscriptions. [Source: Penthera]
- Results from an analysis by Oxford Economics found that every dollar spent on face-to-face meetings and events generates an additional $1.60 – or 160 percent – in benefits for the U.S. economy. [Source: Events Industry Council]
- Meetings-related travel expenses represented 13.2 percent of total travel and tourism spending in the U.S. [Source: Events Industry Council]
- In a recent study, more than 40 percent of the full-time U.S. employees surveyed say that flexible hours are the most important perk they receive, and over half (54 percent) say it’s the perk that matters most to their job satisfaction. [Source: Clutch]
To understand the value of employee perks, over half of the respondents (53 percent) said their employer-sponsored perks give them a better quality of life. And just under half of full-time employees (49 percent) say that their perks make them feel valued. [Source: Clutch]
- Recent evidence suggests self-driving cars have a ways to go before they are accepted by the general public. In a recent survey, more than half of the 1,500 respondents (57 percent) noted they would not buy a self-driving car, even if cost weren’t an issue. [Source: Solace]
- Data from Solace shows that almost two-thirds (62 percent) of drivers believe they drive safer in connected cars, but when asked what type of decisions they would not trust their connected car to make, 40 percent noted they wouldn’t trust their car to brake for them. [Source: Solace]
I hope you enjoyed this installment of the Interesting Statistics series. Be sure to look at the older editions for some useful (though slightly dated) statistics about other trends in the modern marketplace.