Another week has passed and that means it’s time for me to round up some interesting facts and statistics from studies released during the past week. There’s no underlying theme since it’s based on whatever studies happened to be released. However, many of these stats can be used by marketers in a particular industry for presentations and to help business owners understand consumer trends. Here are this week’s 10 interesting marketing studies and statistics from recently published studies.
- Every year, Americans spend around $130 billion at restaurants. Around 2.2 million Americans work as wait staff (bartenders, servers, etc.), almost 70 percent of them women. (U.S. Census Bureau)
- A recent survey of more than 3,000 U.S. workers found that 56 percent of the nation’s workforce believe they are overweight, and 45 percent believe they’ve gained weight at their present job. (CareerBuilder)
- According to a CareerBuilder survey, nearly one in four of U.S. workers (24 percent) eat out at least three times per week for lunch instead of packing their lunch, and 73 percent of workers snack on the job. (CareerBuilder)
- U.S. Consumers are more mindful of the corporate responsibility of the brands they shop for than they were in the past. According to an annual survey, roughly nine out of ten Americans (89 percent) would switch brands to one that is associated with a good cause, given similar price and quality, compared with 66 percent in 1993. (Cone Communications)
- Regardless of changes in the political and/or regulatory environment, nearly four out of five Americans (79 percent) expect businesses to continue improving their corporate social responsibility (CSR) efforts and nearly two-thirds (63 percent) believe business will take the lead to propel social and environmental change moving forward. (Cone Communications)
- According to a recent survey of 1,000 U.S. parents, when asked how too much screen time affected their children, 77 percent of parents said screen exposure influenced their child’s mood, 62 percent said they face regular battles to get their children to put down their device and almost half said too much screen time impacts their sleep. (Groupon)
- According to the parents in a Groupon survey, it’s estimated that the average child will watch an estimated 60 movies and play 150 hours of video games over the summer months. (Groupon)
- In 2016, hardcover books outsold ebooks for the first time in five years, according to NPD BookScan. In 2015, the number of US adults with e-readers fell to 19% of the population. (Infiniti Research)
- According to a report from the National Center for Learning Disabilities, the dropout rate for students with learning disabilities (18.1 percent) is nearly three times the rate of all students (6.5 percent).And more than half (55 percent) of young adults with learning disabilities have been involved with the justice system. (NCLD)
- A recent consumer study of 1,000 recent home buyers found that 56 percent of all homebuyers expect to change where, and the way, they live over time as their lifestyle evolves. This suggests the idea of buying one “forever home” is becoming outdated. (Taylor Morrison)
As always, remember to take these statistics with a grain of salt. While I do my best to only choose from sources that have some credibility, many of these studies have small populations, aren’t peer-reviewed, are performed by or for parties with a vested interest, and so on. That said, these little stats can help business owners and marketers see consumer trends and behaviors in a new light. And they can also give advertisers another angle to use in connecting with target audiences. I hope you’ll be able to find a way to use this data to the benefit of you and the people whose needs you serve.